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De Roots Holding

We are one of the pioneering companies to introduce Laminate flooring into Asia’s market and have years of experience providing and installing various flooring types. So, you can be assured that you are in safe hands. 

About Us

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De Roots Holding (formerly known as Power Dekor) was established in 1995. We have grown into a global leader in sales and manufacturing of Timber flooring products (Solid & Engineered Timber floor). We are also a supplier of Timber for construction, Wood Plastic Composite (WPC), Luxury Vinyl Tiles (LVT), as well as our new range of High Stone Plastic Composite (HSPC) which is super scratch resistant with GERMSAFE technology.

Equipped with more than 40 years of experience in the manufacturing and supplying of Timber flooring products, we utilize our expertise and knowledge to advice on the specifications and requirements for our valued customers.

On top of that, we pride ourselves in providing value-added services, e.g. installation services, to provide an all-encompassing experience for our clients' Timber flooring needs. Providing them with good before/after sales services. This is the reason why we have a strong support from over 500 builders, interior design and architectural firms together and counting. 


We are confident that with more than 40 years of experience in the manufacturing and supplying of timber flooring products, we are equipped with the expertise and knowledge to advice our valued customers on making the right choices, according to their tailored specifications and requirements.

We also pride ourselves in providing value-added and all-encompassing experiences for our clients’ needs. 

Our Vision

We are committed to a business philosophy we call Total Quality Partnering. This commitment refers to the continuous interaction and communication between all key personnel involved, be it our staff or our clients. 


From initial inquiry to project execution, clients can be assured that our experienced staff and qualified in-house installation team will give their best to complete any given task with high efficiency.

Our Mission

Our mission is to be a valuable and trusted partner to all our customers, vendors and employees. We believe that honest communication, coupled with experience in the industry and prompt execution will lead to strong long-term relationships. 

Our Services

On top of traditional services such as flooring supply and installation, we also provide:

- Repairs and Maintenance

Our experienced and professional staff are well-versed in many types of traditional and modern flooring solutions, and are able to ensure a long lifespan for your chosen flooring.

- Consultation and Recommendation

If you're struggling to find an appropriate flooring selection for your residential and commercial spaces, we are able to provide our professional opinion and unbiased recommendation that will suit your needs. 

Our Awards

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